Hanyang University
Career Comms
Resumes CVs Cover Letters LinkedIn Emails
πŸ“š Career Communications Hanyang University
Professor Matthew Clement
Learning from examples

See what excellent and flawed professional documents look like

Study real-world resumes, cover letters, CVs, LinkedIn profiles, and professional emails. Learn what works and what doesn't: annotated to show you exactly why.

Resumes CVs Cover Letters LinkedIn Emails
πŸ’Ό Section 1

Resume Examples

Six resumes showcasing different approaches: clean and metrics-driven, cluttered and vague, creative design-forward, poorly formatted, ATS-optimized, and Korean market format.

Elena Park

Clean Modern Design

βœ… Strong Example
ELENA PARK
Seoul | +82-10-1234-5678 | elena.park@email.com | linkedin.com/in/elenapark
EXPERIENCE
Marketing Manager | Samsung Electronics (2021-Present)
β€’ Increased regional campaign engagement by 45% through data-driven A/B testing
β€’ Led cross-functional team of 8, delivering 6 major product launches on schedule
β€’ Reduced customer acquisition cost by 23% via optimization of paid media mix
SKILLS
Analytics, Project Management, SEO, Adobe Suite, SQL, Python (basic)
EDUCATION
B.S. Business | Hanyang University (2021)
βœ…
Quantified results: Every bullet point includes specific percentages and numbers (45%, 23%, team of 8, 6 launches). This shows measurable impact.
βœ…
Clean hierarchy: Bold section headers, consistent formatting. Easy to scan in 6 seconds.
βœ…
Action verbs: Increased, Led, Reduced: all past tense showing ownership and results.
David Lee

Wall of Text / No Hierarchy

❌ Weak Example
DAVID LEE
Seoul | Phone: 010-9876-5432 | Email: dlee@hotmail.com
I worked as a Marketing Manager at Samsung Electronics from 2021 to the present. During my time there, I was responsible for various marketing campaigns and worked with other departments. I did a lot of work on advertising and tried to improve our customer engagement metrics. I also managed a team and helped with product launches which went well. The campaigns were successful and the company was happy with my work. I also have skills in analytics and various software tools that are commonly used in marketing. I studied Business at Hanyang University and graduated in 2021.
❌
No metrics: "successful," "happy with my work," "improved metrics": all vague claims with zero numbers.
❌
Passive voice: "was responsible," "was successful": shows no ownership of results.
❌
Paragraph format: One dense block of text. Hard to skim. ATS systems may struggle parsing this.
Alex Shin

Creative / Design-Forward

βœ… Strong Example
ALEX SHIN
Product Designer | Seoul
Featured Project: E-commerce Redesign
Increased conversion rate by 31% | 2M+ users impacted | Shipped in 8 weeks
FigmaPrototypingResearch
Experience: 4 years product design | Naver, Kakao
βœ…
Portfolio integration: Leads with biggest achievement, not job title. Quantified impact (31%, 2M+ users) makes it memorable.
βœ…
Visual hierarchy: Color block, tags, white space make this skimmable. Different from traditional format.
βœ…
Tool proficiencies: Clearly lists Figma, research skills: exactly what design hiring managers want.
Jon Smith

Over-Designed / Infographic

❌ Weak Example
πŸš€ JON SMITH πŸš€
πŸ“ Seoul | πŸ“± 010-5555-5555 | πŸ’Ό LinkedIn
✨ Passionate ✨ Team Player ✨ Hard Worker ✨
Did marketing stuff 😎 | Helped with projects 🎯 | Used some tools πŸ› οΈ
❌
ATS-hostile formatting: Comic Sans font, colored background, emoji overload. ATS parsers can't read this. Auto-rejected.
❌
No substance: "Did marketing stuff," "helped with projects": vague, passive, unimpressive.
❌
Generic adjectives: "Passionate," "hard worker": meaningless without proof. Show, don't tell.
Jessica Kang

ATS-Optimized

βœ… Strong Example
JESSICA KANG | 010-4567-8901 | jkang@email.com | Seoul
KEYWORDS: AWS, Python, Data Analysis, SQL, Tableau, Machine Learning, Project Management
PROFESSIONAL EXPERIENCE
Data Analyst | TechCorp (2020-2024)
β€’ Built automated reporting dashboards reducing manual analysis by 20 hours/week
β€’ Analyzed 500K+ transaction records to identify fraud patterns; saved company $250K
β€’ Mentored 3 junior analysts on SQL and data visualization best practices
CERTIFICATIONS
β€’ AWS Certified Solutions Architect (2023)
β€’ Google Analytics Certification (2022)
β€’ Python Programming (Coursera, 2021)
EDUCATION | B.S. Statistics | Hanyang University (2020)
βœ…
Keyword-rich: Explicit KEYWORDS section with AWS, Python, SQL, Tableau: exactly matching job postings. ATS loves this.
βœ…
Simple structure: Standard fonts, clear sections, no fancy formatting. Readable by both humans and machines.
βœ…
Certifications section: Relevant certs with dates show continuous learning and credibility.
Park Jun Hyuk

Korean Market Format

βœ… Strong Example
λ°• μ€€ 혁
[Photo typically placed here in Korean 이λ ₯μ„œ]
Seoul | 010-1111-2222
κ²½λ ₯
μ‚Όμ„±μ „μž λ§ˆμΌ€νŒ… λ‹΄λ‹Ήμž (2021-ν˜„μž¬)
β€’ 지역별 캠페인 ROI 38% μ¦λŒ€
β€’ ν¬λ‘œμŠ€νŽ‘μ…”λ„ νŒ€ 8λͺ… λ¦¬λ“œ
β€’ μ‹ μ œν’ˆ μΆœμ‹œ 6건 성곡적 μ§„ν–‰
μžκ²©μš”κ±΄
ν•œμ–‘λŒ€ν•™κ΅ κ²½μ˜ν•™ B.S. (2021)
TOEIC 900 | λ§ˆμΌ€νŒ… 기초 자격증
βœ…
Korean format conventions: 이λ ₯μ„œ (이λ ₯μ„œ) uses photo, vertical structure, Korean terminology: appropriate for Korean market applications.
βœ…
Quantified Korean metrics: Even in Korean, numbers (38% ROI, 8λͺ… νŒ€, 6건 μΆœμ‹œ) show measurable impact.
ℹ️
Cultural fit: Korean employers expect μžκ²©μš”κ±΄ (qualifications) section; TOEIC scores and certifications matter for Korean job market.
πŸ“š Section 2

Academic CV Examples

Two examples: one showing comprehensive academic profile with publications and funding, another showing the mistake of formatting a CV like a resume.

Dr. Hyun-Seok Kim

Research-Focused CV

βœ… Strong Example
PUBLICATIONS
Kim, H., Lee, S., & Park, J. (2023). "Quantum computing applications in biotech." Nature Computing, 45(3), 234-241.
Kim, H. (2022). "Machine learning frameworks." IEEE Transactions, 12(5), 89-102.
RESEARCH FUNDING
National Research Foundation Grant (2023-2025): $450K. Quantum algorithms in genomics
Samsung Advanced Institute Fellowship (2022): $120K
CONFERENCE PRESENTATIONS
β€’ "Future of Computing" Β· International Computer Science Summit (2024)
β€’ "Biotech Applications" Β· Pacific Rim Conference (2023)
TEACHING EXPERIENCE
Assistant Professor, Computer Science, Hanyang University (2021-Present)
Courses: Advanced Algorithms, Machine Learning, Quantum Computing
βœ…
Publications listed: Full citations with journal names, volume numbers, page ranges: essential for academia.
βœ…
Funding amounts shown: $450K NRF grant + $120K Samsung: demonstrates research credibility and competitiveness.
βœ…
Conference presentations: Major venues (international summits, regional conferences) prove research visibility.
Jung-Min Lee

Resume Formatted as CV

❌ Weak Example
JUNG-MIN LEE
Seoul | 010-1234-5678 | jmlee@email.com
EXPERIENCE
Assistant Professor (2020-Present)
β€’ Teach computer science courses
β€’ Grade student assignments and papers
β€’ Attend department meetings
EDUCATION
Ph.D. Computer Science, Seoul University (2020)
M.S. Computer Science, Seoul University (2016)
B.S. Computer Science, Seoul University (2014)
❌
No publications section: Missing books, journal articles, conference papers. For academia, this is a critical omission.
❌
No funding info: Doesn't mention grants, fellowships, or external funding: essential for academic credibility.
❌
Resume-style bullets: "Teach courses," "grade papers": job description language, not research accomplishments.
βœ‰οΈ Section 3

Cover Letter Examples

Four examples showing specific research, generic approaches, career pivots, and referral-based letters. Notice how specificity and naming details make all the difference.

Sarah Johnson

Specific & Researched

βœ… Strong Example
Dear Hiring Manager,
I'm writing to apply for the Senior Brand Manager position (Job ID: MKT-2024-567) at Unilever. Your recent campaign "Sustainable Living" resonated with me because it aligns with my three years of experience driving eco-conscious brand initiatives at Procter & Gamble.
Your company's shift toward plant-based packaging (announced in Q2 2024) is exactly the kind of innovation I've been working toward. At P&G, I led the plastics reduction task force, cutting packaging waste by 34% while maintaining brand appeal.
I'd welcome the chance to bring this expertise to Unilever.
βœ…
Specific job ID: "MKT-2024-567": shows this isn't a template; it's tailored to THIS position.
βœ…
Named product/campaign: References "Sustainable Living" campaign: proves she researched the company, not just the industry.
βœ…
Quantified, relevant proof: "34% packaging waste reduction": shows she can deliver exactly what they need.
Michael Park

Generic & Vague

❌ Weak Example
To Whom It May Concern,
I am writing to express my interest in the marketing position at your company. I have always been passionate about marketing and believe I would be a great fit for your organization. I have experience in various marketing-related tasks and am confident that I can contribute to your team.
I am a hard worker and a team player who takes initiative. I am excited about the opportunity to work at a company like yours and believe my skills will help your organization achieve its goals.
Thank you for considering my application.
❌
"To Whom It May Concern": Generic greeting. No hiring manager name = didn't do basic research.
❌
No specifics: No company name, no product mentioned, no proof he knows what the company does.
❌
ClichΓ©s only: "Passionate," "team player," "hard worker": empty claims with no evidence.
James Chen

Career Changer / Pivot

βœ… Strong Example
Dear [Hiring Manager],
While my background is in architecture, I'm transitioning to UX design because I've realized my passion lies in solving digital problems. For five years, I designed buildings by understanding user needs; now I want to apply that same user-centered thinking to product design.
At [Design Studio], I completed three client projects (mobile app, SaaS platform, e-commerce site) using Figma, prototyping, and user research: the core UX skills needed for this role. I taught myself these tools specifically because I saw how design could impact millions of users in weeks instead of years.
I'm committed to this pivot and ready to learn.
βœ…
Addresses the gap: Doesn't hide the pivot; explains why architecture β†’ UX is logical (user-centered thinking).
βœ…
Skill translation: "5 years understanding user needs" in architecture = UX mindset. Shows transferable expertise.
βœ…
Concrete evidence: "Three client projects using Figma": actual UX work, not just interest.
Dr. Lisa Zhou

Referral-Based

βœ… Strong Example
Dear [Hiring Manager],
Sarah Lee (VP of Engineering at your company) suggested I reach out regarding the ML Engineer position. Sarah and I worked together at Google AI, and she knows my work on large-scale ML systems firsthand.
At Google, I built the recommendation engine that processes 500 million+ daily requests with 99.9% uptime. I'm looking to bring this same production-scale reliability to your platform.
I've attached my portfolio of three open-source ML projects. Happy to discuss how I can contribute.
βœ…
Named referrer: "Sarah Lee, VP of Engineering": this isn't generic; it's verifiable and carries weight.
βœ…
Technical proof: "500 million+ daily requests, 99.9% uptime": concrete scale that impresses ML hiring teams.
βœ…
Portfolio attachment: Offers links to tangible work (open-source projects), not just words.
πŸ‘€ Section 4

LinkedIn Profile Examples

One optimized profile showing all essential components, and one showing common mistakes: missing photo, default headline, empty about section, sparse content.

Sung-Ho Park

Optimized LinkedIn

βœ… Strong Example
Headline:
Product Manager at Samsung | Building apps for 10M+ users | Ex-Naver
About:
I help product teams ship features that users love. Background in mobile products + data analytics. Currently leading Samsung's app ecosystem. Passionate about KPIs, retention metrics, and user testing. Always open to product strategy discussions.
Featured:
πŸ“Š Case Study: Reducing onboarding drop-off by 22%
🎬 Video: How we A/B test at scale
πŸ“ˆ Article: Data-driven product decisions
Skills (highlighted): Product Strategy, SQL, User Research, A/B Testing, Figma, Data Analytics
βœ…
Strong headline: "Product Manager + 10M+ users + Ex-Naver": title, scale, credibility in 10 words.
βœ…
Personality in About: Shows what he cares about (KPIs, retention, testing) and invites engagement ("open to discussions").
βœ…
Featured content: Recent case studies, videos, articles show active thought leadership and latest work.
Min-Jun Kim

Default / Incomplete

❌ Weak Example
Photo: [No photo Β· default icon]
Headline:
Product Manager at Samsung
About: [Empty]
Experience:
Product Manager, Samsung Electronics (2020-Present)
Associate, Naver (2018-2020)
Featured: [Nothing]
❌
No profile photo: Default avatar signals incomplete/inactive profile. Recruiters skip these.
❌
Default headline: Just "Product Manager at Samsung": no differentiator, no achievement, no personality.
❌
Empty About section: No bio, no keywords, no personality. Missed chance to communicate value.
πŸ’¬ Section 5

Professional Email Examples

Real workplace emails: cold outreach, generic mistakes, follow-ups after interviews, and networking requests. Each shows the details that get you responses.

James Park

Cold Outreach

βœ… Strong Example
Subject: Your article on ML in logistics: let's chat

Hi [Name],

I read your piece on ArXiv about using machine learning to optimize supply chain routing. The 18% time-save you mentioned aligns exactly with challenges I've been solving at CJ Logistics.

I'm a data engineer building prediction models for delivery optimization, and your research sparked an idea for our onboarding process. Curious if you have 15 mins for a quick chat about your methodology.

Best,
James Park
Data Engineer, CJ Logistics | +82-10-9999-8888
βœ…
Specific subject: References actual article ("ML in logistics") not generic "Hello" or "Collaboration".
βœ…
Concrete evidence: Mentions specific stat (18% time-save) and own relevant work. Proves he read the article.
βœ…
Clear ask: "15 mins for a quick chat": specific, bounded request, not vague "let's connect sometime."
Michael Kim

Generic Cold Email

❌ Weak Example
Subject: Let's connect

Hi,

I hope this email finds you well. I am Michael Kim and I am interested in connecting with you. I think we have a lot in common and could potentially work together on something great.

Feel free to reach out if you're interested. Looking forward to hearing from you.

Best,
Michael Kim
❌
Generic subject: "Let's connect": could be anyone. Not personalized.
❌
No personalization: "We have a lot in common": prove it. What specifically? No evidence of research.
❌
Passive ask: "Feel free to reach out": puts burden on recipient. Show them why THEY should respond.
Sarah Chen

Interview Follow-Up

βœ… Strong Example
Subject: Quick follow-up: Genie project question

Hi [Interviewer Name],

Thanks for today's conversation. I loved learning about the Genie project and your approach to real-time analytics.

One thing you mentioned: scaling the data pipeline for 100K events/sec. I've built something similar at Kakao using stream processing + caching. I put together a quick resource that might be relevant: [link]. Thought you might find it useful.

Looking forward to next steps!

Sarah
βœ…
Specific reference: Names "Genie project" and the exact technical challenge (100K events/sec): proves engagement.
βœ…
Genuine resource provided: Shares relevant link/resource related to their problem. Adds value, not just flattery.
βœ…
Authentic enthusiasm: "Loved learning about" feels genuine, not template-like.
Mark Johnson

Networking / Coffee Chat

βœ… Strong Example
Subject: 20 min chat about product leadership?

Hi [Name],

I really respect your work on payment systems at Stripe: the move to simplifying checkout was brilliant. I'm transitioning from engineering into product management and would love 20 minutes to get your perspective on the transition.

I'm flexible on timing. Let me know what works for you: happy to grab coffee in Seoul or do a quick Zoom call.

Thanks,
Mark Johnson
βœ…
Specific compliment: "Move to simplifying checkout": specific product decision, not generic praise.
βœ…
Clear scope: "20 minutes": bounded ask. Not "let's chat sometime" (vague).
βœ…
Respectful options: "Coffee or Zoom, I'm flexible": shows respect for their time.
⭐ Key Patterns

What Makes Documents Work

Across all these examples, five patterns emerge consistently in strong documents. Master these and you'll stand out.

1. Metrics Trump Adjectives
Never say "improved sales" when you can say "increased sales by 27%." Numbers are specific, believable, and memorable. Hiring teams remember "45% engagement growth" but forget "passionate team player."
2. Fonts & Whitespace Matter
Readable fonts (Arial, Calibri, sans-serif), clear hierarchy, and generous margins signal professionalism. Comic Sans and dense paragraphs signal carelessness. ATS systems also struggle with fancy formatting: simple and clean wins.
3. Specificity Signals Research
Naming the company's product ("Sustainable Living campaign"), citing a job ID, or referencing someone specific proves you did your homework. Generic approaches feel like templates: because they are.
4. Show, Don't Tell
Don't claim you're a "problem solver": describe a specific problem you solved and the impact. Don't say "hard worker": show the work completed under tight deadlines. Evidence beats adjectives every time.
5. Action Verbs & Ownership
Use past-tense action verbs: "Led," "Built," "Increased," "Optimized," "Designed." Avoid passive voice ("was responsible for," "was involved in"). Active voice shows you owned the outcome, not just participated in it.
CareerComms

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